Banana Republic and Virgin America team up for New Uniforms
Virgin America Introduces New Uniforms by Banana Republic
With the help of Banana Republic, the airline has created a new uniform line to bring a sense of luxury style to their flight attendants and crew. The fresh, modern clothes are aviation inspired and will be unveiled at airports nationwide on August 8, 2012, the airline's fifth operations anniversary.
"In creating the uniform designs for Virgin America, we wanted to respect the heritage of in-flight uniform design while injecting a modern twist that's both functional and fashionable," says Banana Republic Creative Director and Executive Vice President, Simon Kneen. "We referenced the time when onboard style and sophistication was of utmost importance and designed a modern interpretation that incorporates aviation details and celebrates Virgin America's signature style."
"Since the golden age of jet-setting in the 1960s, in-flight fashion has often been elusive in the U.S., but we hope to bring a little of it back to the skies with these new designs," says Luanne Calvert, vice president of marketing at Virgin America. "Even as a young airline just celebrating its fifth year in operations, continued investment in our design and overall guest experience is a priority for us. These new uniforms really represent the next stage of evolution of in-flight fashion, incredibly practical and designed for the modern work world – but with a nod back to the stylish golden age of air travel."