Editor’s note: Following the success of our first ‘street style‘ series last winter, The Indy returns to the streets to find out what the latest summer trends are.

The sweltering heat of a Buenos Aires summer can sometimes be enough to make you want to stay indoors in a well air-conditioned room and not leave until the seemingly incessant sun has well and truly gone away. And this is before you’ve even thought about the prospect of having to put on layers and pull together a reasonably stylish ensemble. But alas, this glorious event-filled season won’t last forever, and after all, we really must get dressed at some point.

So, with this in mind, we decided to hit the weekly mini-music festival, PM Open-Air Music to scout the best summer looks the city has to offer (read: steal outfit ideas). Amongst bands and beers we talked with event-goers about inspirations (think film directors and the 50s), their take on the style of the city, and the best local designers.



Pia combines a floral print dress with a vintage hand-me-down purse (Photo: Terra Borody)
Name: Pia

Age: 24

Where do you live? “I live in Colegiales, Buenos Aires”

What do you do? “I work and study as a Graphic Designer”

Can you tell us about your outfit? “The dress is from a store called Praliné, my bag is from my granny, and my shoes are from Uruguay. Oh, and my sunglasses are from Urban Outfitters”

What do you think of the style in Buenos Aires? “I love the fashion here, it’s very varied, there are a lot of different styles and tendencies”

Where do you get your inspiration? “I suppose I get my inspiration from music a lot of the time, and apart from that the Internet.”



Lulu wears a backless plaid dress and sky high platforms (Photo: Terra Borody)

Name: Lulu

Age: 24

Where do you live? “Buenos Aires”

What do you do? “I’m an actress in the theatre”

Can you tell us about your outfit? “This dress is from a local shop called A.Y. Not Dead, and the shoes are from
Delaostia. I love high heels – I always wear high heels!”

Where is your favourite place to shop in the city? “I love vintage, and those are my kind of shops. I always go to markets to buy my vintage clothes. There’s a great one, its not a very big market and its far from the city, but its very cheap and you can buy very good dresses.”

Where do you get your inspiration? “I like magazines, but I love Pedro Almodóvar, the director. I like the styling of the women in his movies. That’s my main inspiration I guess.”



Kayo in a tropical outfit from Chile (Photo: Terra Borody)

Name: Kayo

Age: 21

Where do you live? “In Congreso, Buenos Aires”

What do you do here? “I’m a student. I study Media Arts”

Can you tell us about your outfit? “All my clothes are from Santiago in Chile, and these are from an American vintage market called Orange Blue. And my shoes are Nike.”

What do you think of the style in Buenos Aires? “I like the fashion here in Buenos Aires; here it is quite different from everywhere else, and quite specific actually.”

Where do you get your inspiration? “The people and music of Brazil inspire me a lot, and at the moment I’m really into tropical styles.”



Carlos Andre opts for a casual look with local and borrowed pieces (Photo: Terra Borody)

Name: Carlos André

Age: 24

Where do you live? “I live in Buenos Aires but I’m from Porto Alegre in Brazil”

What do you do? “I’m a Graphic Designer”

Can you tell us about your outfit? “My shoes are from Kicks, I’m borrowing my shorts from the boyfriend of a friend, and my t-shirt is by Buenos Aires designer Vete al Diablo”

What do you think of the style in Buenos Aires? “In the centre of Buenos Aires fashion seems to be very important aspect of life, people use fashion in order to communicate. Between different groups it differs a lot, and how you dress identifies you as part of that wider group of people.”

Where do you get your inspiration? “Blogs and the street. I find the people who I see on the street very interesting.”

How would you describe your style? “Relaxed to the maximum! I get the most comfortable things that I can. And whatever is good for the heat of Buenos Aires!”



Rigoberta sports her own eccentric homemade head accessories (Photo: Terra Borody)

Name: Rigoberta

Age: 24

Where do you live? “I live in Palermo, Buenos Aires

What do you do? “I own a fashion brand of accessories, which I started in July.”

Where is your favourite place to shop in the city? “I always shop at vintage fairs and markets, and also any neighbourhood markets that I come across.”

What do you think of the style in Buenos Aires? “To be honest, I’m not interested in trends or fads, I’m interested in lasting style. And at the moment I really like the style here.”

Where do you get your inspiration? “For my brand, I look to the past to find certain mentalities that I want to incorporate. I wear what I want to wear and don’t really like to follow trends.”



Antonela’s look is more 1950s rock diner (Photo: Terra Borody)

Name: Antonela

Age: 23

Where do you live? “I live in Palermo, Buenos Aires.”

What do you do? “I study the arts and work as well.”

Can you tell us about your outfit? “The majority of my wardrobe is vintage, the denim shorts are from the 70s or 80s, and my shoes are from Paruolo, a really great brand for shoes, and my shirt is from Bond Street.”

Where is your favourite place to shop in the city? “Definitely Quinta Avenida for vintage clothes.”

How would you describe your style? “Vintage. The 50s. That’s where I get all of my inspiration from.”

By Emil Tarbuck