Liberated Landscapes is an open organisation dedicated to the fight against visual pollution, in the form of billboards, bus and bus shelter adverts, shop signage and any other nook and cranny occupied in public spaces largely by outdoor advertisers.
Outdoor advertising isn't in the public interest, it doesn't serve to make our streets more navigable / safe / unique or interesting. Advertising serves to perpetuate a culture of greed by implanting false desires and aspirations. The more we accede to these desires and aspirations the more our freedom is eroded and we become slaves to fashion, to lifestyles, to cosmetics, and so on, to the point where our very ideas, daydreams, beliefs and thoughts are directly formed by the corporate messages we allow in.
Not only do these corporate messages, by largely encouraging excessive consumption, impact on our wellbeing, and day to day thoughts. They are also the primary drivers of a reckless and insatiable capitalist system which makes the rich richer and the poor poorer in every conceivable way.
Outdoor advertising is the most odious form of advertising because we have no choice but to see it. It litters our streets and worms its way into our consciousness. It has quietly and rampantly invaded our neighbourhoods to the point where corporate slogans and messages are now the very fabric of our landscape.
While there is work to be done, and being done, to argue the case against visual pollution. Ours is a more direct assault on the adverts and advertisers themselves.
"We have used our unprecedented freedoms – secured at such cost by our forebears – not to agitate for justice, for redistribution, for the defence of our common interests, but to pursue the dopamine hits triggered by the purchase of products we do not need."
Sources of Information
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