If you have ever ever queued for a McDonald’s burger drooling over the photos on the menu, you’ve probably wondered why your Big Mac never looks the same. Well, the fast-food giant has taken a candid approach by revealing the secrets of how it makes its burgers look so much juicier, bigger and tastier in its adverts. In a surprising move, McDonald’s has made public the laborious process called ‘food-styling’ in which its burgers are prepared for hours and put together with absolute precision so they look their best for photo shoots.
In a video posted on YouTube, the delicate process is shown as the ingredients are stacked, with the ketchup and mustard added using a syringe. And, emphasising how different the beautifully presented burgers are to those bought in store, they are compared side-by-side with their less attractive counterparts.
In response to a customer’s question, a McDonald’s marketing director went behind the scenes of a video shoot for its quarter pounder with cheese burger.