If you have ever ever queued for a McDonald’s burger drooling over the photos on the menu, you’ve probably wondered why your Big Mac never looks the same.
Well, the fast-food giant has taken a candid approach by revealing the secrets of how it makes its burgers look so much juicier, bigger and tastier in its adverts.
In a surprising move, McDonald’s has made public the laborious process called ‘food-styling’ in which its burgers are prepared for hours and put together with absolute precision so they look their best for photo shoots.



In a video posted on YouTube, the delicate process is shown as the ingredients are stacked, with the ketchup and mustard added using a syringe. And, emphasising how different the beautifully presented burgers are to those bought in store, they are compared side-by-side with their less attractive counterparts.

In response to a customer’s question, a McDonald’s marketing director went behind the scenes of a video shoot for its quarter pounder with cheese burger.




link: http://www.youtube.com/watch?v=oSd0keSj2W8

Great marketing campaign right?