Woke up this morning and listened on the radio on my way to work about planned obsolensce. It really hooked me as I remember watching a video my friend suggested I should watch (couldn't remember it's name at the time, so as soon as I got in I looked for it) I thought, I must make a post out of this and after google-ing for a while came across some interesting sites, check it out:

According to The Economist

quote:

Planned obsolescence is a business strategy in which the obsolescence (the process of becoming obsolete—that is, unfashionable or no longer usable) of a product is planned and built into it from its conception. This is done so that in future the consumer feels a need to purchase new products and services that the manufacturer brings out as replacements for the old ones.



We've all have seen by now Annie Leonard's simple explanation of what is Planned Obsolescence, Perceived Obsolescence and in order to point out an ordinary, daily example of this,

quote:

A classic case of planned obsolescence was the nylon stocking. The inevitable “laddering” of stockings made consumers buy new ones and for years discouraged manufacturers from looking for a fibre that did not ladder. The garment industry in any case is not inclined to such innovation. Fashion of any sort is, by definition, deeply committed to built-in obsolescence. Last year’s skirts, for example, are designed to be replaced by this year’s new models.



So, the question that pops up inevitably is: "Is this something that we choose, like in the case of fashion and clothes, or is it a marketing strategy, as Tim Hindle states in “The Economist Guide to Management Ideas and Gurus” or is it a Conspiracy ?"





Though one, huh? what do you guys think?