Welcome to my first post If you are a designer or just an average Joe, you’ve seen hundreds of logos in your lifetime. Being bombarded with advertising, we naturally learn to ignore it. Some companies slack and use Microsoft Word to create their logo. Innovative companies on the other hand, put thought in their logo design. Have you ever stopped to appreciate the hidden details in a logo? Today we have collected many famous logos that contain hidden messages. Some might be well known, but we hope you will learn about new ones as well! 1. FedEx
You probably already know this one, but for those who do not: Look between the “E” and the “x”. In the white space there is an arrow that subliminally represents speed and precision. Now that we mentioned it, you will probably see the arrow all the time! 2. Amazon.com
The yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. While providing great serve, they want you to know that their store has everything from a to z. Simple yet effective right? 3. NBC
You probably watched their programming in the past, but did you know their logo has a secret Peacock? Ever since they came out with their new logo though, the peacock has been a little harder to spot. 4. Presbyterian Logo
This is the logo of Presbyterian church and it has several hidden messages. If you wish to learn them all, take a look at this article. 5. Goodwill
The “g” in “goodwill” and the smiling face look quite similar huh? 6. Sun Microsystems
This logo was designed by professor Vaughan Pratt of the Stanford University. Having a clever ambigram you can read the brand name in every direction; horizontally and vertically. 7. Elefont
Simple yet effective; part of an elephant’s trunk in the negative space inside the letter e. 8. Baskin Robbins
Baskin Robbins has 31 flavors! The pink in the BR acts as the 31 and as the BR in the logo. 9. LG Life is good, especially when playing Pac-Man!
10. Snooty Peacock
Snooty Peacock is a jewelry store. Their incredible logo includes a woman wearing jewelry and the negative space peacock.
11. Elettro Domestici
Elettro Domestici is an Italian electric company. Designed by Gianni Bortolotti, the logo uses negative space in a very simple/smart manner. 12. Toblerone
It’s just a mountain, right? Look closer, do you see the bear? There is a bear shape hidden in the negative space within that mountain. This is meant to symbolize the city of Bern, Switzerland. 13. The Pittsburgh Zoo
As you already might have guessed, the monkey and lion are staring at each other. 14. Roxy and Quicksilver
Roxy is a clothing brand for women owned by Quicksilver. The logo is comprised of two Quicksilver logos to make the shape of a heart. 15. Sony Vaio
The Sony Vaio logo symbolizes the integration of analog and digital technology. The “VA” forms an analog wave and “IO” represents a binary 1 and 0. 16. Tostitos
See the two people enjoying the chips and dip? Makes me hungry just staring at it… 17. Carrefour Logo
This French international hypermarket chain translates to “intersection” in English. If you look very closely you will notice that the big “C” in the white space. The two arrows are pointing in opposite directions. 18. The Atlanta Falcons
If you are a sports fan, then this is old news to you. For others who have never noticed, the Falcon is shaped to represent the letter “F”. 19. London Symphony Orchestra
Do you see the “LSO” letters or an orchestra conductor? 20. Hope for African Children Initiative
This non-profit boasts a cleverly drawn map of Africa, the continent being formed out of the white space that separates a child from its guardian.
Sources of Information
The post is made up of the author's original content, or is a compliation of material from various places.