That's right, you read the title correctly. The New York Times has joined Tumblr! Read on for the full story and link to the blog at the bottom!
The New York Times has added a whimsical new tentacle to its digital and social reach with a Tumblr blog dedicated to photographs from the Gray Lady’s storied past.
The Lively Morgue, as the new Tumblr is called, launched Monday with a black and white photo of news images being sorted in the paper’s physical photo “morgue,” where millions of pictures are stored in filing cabinets and manila folders.
[Oct. 7, 1956: Yogi Berra’s hands were the focus of an article titled “Hands of Catchers Take Battering,” published five days after the photo was taken. “These catchers’ hands will win no beauty prize,” the reporter wrote, “but as functional implements they rate special awards.”]
A post to the Times‘ on-site Lens photo blog introducing The Lively Morgue said the project was “many months” in the making. Which archival images will cross the border from physical photo morgue to online immortality?
“There is little rhyme or reason to our selection, other than the obvious: We’ve chosen images that delight us,” reads the introductory post on Lens.
Images added so far include a close-up of Yankees catcher Yogi Berra’s gnarled hands, shot in 1965 (see above); a policeman, nightstick in hand, watching his beat after a recent nearby double homicide in 1959; and a pair of Philadelphia police officers proudly showing off a captured liquor-smuggling mannequin in Prohibition-era 1930.
The Lively Morgue also features an option to buy prints for $169, as well as another very cool twist: images of the marked-up reverse side of each physical photo. The reverse sides of the photos are home to a photo-nerd bonanza of information, including how much freelancers were paid for shots, published captions and photos’ sequence numbers.
But don’t think you’ll be able to see anywhere close to the majority of the Times‘ collection of old photos. According to the introductory post on Lens, the paper could publish 10 archival images each day and still possibly have more to spare by the year 3935.
I'm really excited about this blog. I'm definitely following it. What about you guys?