In a recent article published on their website, CBS states that JetBlue "announced Monday at the Low Cost Carrier conference in London that the airline plans to launch its first Wi-Fi-enabled aircraft in the first quarter. In a statement given to CBS News via email, the company says it will offer free basic Wi-Fi services until the service is installed on 30 airplanes."
With connectivity becoming as essential as breathing, it makes sense for airlines to start offering these types of services so that they can widen the gap and make their brand stand out.
The Verge says that JetBlue will be using ViaSat for its Wi-Fi solution and that they will not charge, at least initially, for the Wi-Fi and rightfully so. In the leaked memo, officials say "Customers, especially those traveling for business, with everything else being equal, will choose the airline that offers connectivity, even if the service is spotty or expensive."
Moving on..you can read the full leaked memo by clicking on the links in the source section.
Sources of Information
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