THE NIKE MAG
INTRODUCING THE FUTURE OF NIKE FOOTWEAR
It’s about time.

Based on an original movie prop used in Back to the Future Part II, the 2011 Nike MAG shoes have been entirely rebuilt and perfected.

They feature an electroluminescent outsole, space-age materials and a rechargeable internal battery good for 3,000 hours.

And while they are not recommended for playing sports, these highly limited shoes will very likely command attention wherever they are worn.

THE STORY

In 1989, Nike designer Tinker Hatfield was asked to design a shoe for the second chapter in the Back to the Future series. He created the power-lacing, self-illuminating, Nike MAG. Riding on a pink hoverboard, Michael J. Fox made them the most famous shoe never made.

Over 15 years later in 2005, Tinker’s attention was caught by an online petition asking that the shoes come back. With no mold and nothing but an original prop shoe from the film, Tinker and footwear innovator Tiffany Beers began rebuilding the MAG from scratch. It would take six years, three restarts and many thousands of hours. But when it was all said and done, the shoe was a perfect replication of the original and the true predecessor to the 2015 power-lacing Nike MAG.

It would only make sense that the shoes be auctioned to benefit the foundation of the man who made them famous.

And with your help, the proceeds of these shoes will help erase Parkinson’s from existence.

Great Scott, indeed.














THE MICHAEL J. FOX FOUNDATION


THE MICHAEL J. FOX FOUNDATION FOR PARKINSON’S RESEARCH IS THE WORLD’S LARGEST PRIVATE FUNDER OF PARKINSON’S DISEASE RESEARCH, WITH OVER $250 MILLION IN RESEARCH FUNDED TO DATE. WE HAVE ONE GOAL: FIND A CURE FOR PARKINSON’S AND GO OUT OF BUSINESS.

We were founded in 2000 by Michael J. Fox, who was diagnosed with young-onset Parkinson’s disease in 1991 at age 30 and went public with his diagnosis in 1998. Our top priority is to identify and fund the research projects closest or most critical to tangibly impacting patients’ lives. And we’re proud of our track record of efficiency, with over 85 cents of every dollar spent going straight to the research effort.

WE NEED YOUR HELP TO MEET THE $50-MILLION BRIN WOJCICKI CHALLENGE.

Sergey Brin, co-founder of Google, and his wife Anne Wojcicki, co-founder of personal genetics company 23andMe, are matching up to $50 million in funds raised by the Foundation between now and December 31, 2012. Net proceeds from the 2011 Nike MAG auctions on eBay will be matched, so please bid generously and help us maximize Challenge dollars.

WE'VE GOT TOOLS TO HELP YOU GET INVOLVED AND BE PART OF THE ANSWER TO PARKINSON'S.

Raise dollars and awareness through Team Fox (www.teamfox.org), our grassroots fundraising network. Or, visit Fox Trial Finder (www.foxtrialfinder.org) to learn how to participate in research and give something money can't buy.

Learn more about the Foundation and our urgent pursuit of a cure for Parkinson’s disease: www.michaeljfox.org;