During the race for innovation in marketing, a few companies in Japan have found a way to advertise their products: on the thighs of young Japanese women.

The girls participating the controversial advertisements have to be over the age of 18 and sign a waiver of consent. The PR company Absolute Territory, located in Japan, then applies the stickers or temporary tattoos just below the skirt line of the young lady involved and pays her for her time (and skin space).

According to the company, as of November last year over 1300 women have applied to the agency and that number continues to grow.

Part of the deal is that the woman who is advertising the company must visibly wear the ad for at least 8 hours a day (or more) for a set period of time in order to receive full payment. They also must provide a record of activities that proves they are actively promoting the company, usually through photos on social networking sites.

The last time someone tried advertising of this nature, it was through deceit. A company in New Zealand bought ad space on the bottoms of benches in order to imprint their ads on the back of women’s thighs who sat on the bench. Reportedly, it didn’t work.

However this form of advertising seems to be catching on. Check out the gallery of thigh-vertisements below!