Grand Theft Auto V (commonly shortened to GTA V) is an upcoming open world action-adventure video game being developed by games developer Rockstar North in the United Kingdom and published by Rockstar Games. The game will be the first major title in the Grand Theft Auto series since Grand Theft Auto IV (2008), which started the fourth "era" in the series.[a] The fifteenth game in the series overall, GTA V is to be set in fictional Los Santos in the state of San Andreas and its surrounding areas, based on modern-day Los Angeles and Southern California. A rendition of Los Santos was previously featured as one of three cities in 2004's Grand Theft Auto: San Andreas, from the series's third era. A highly anticipated game, Grand Theft Auto V was officially announced on 25 October 2011. The debut trailer for the game was unveiled on 2 November 2011
Pre-announcement In December 2010, Take-Two chairman Strauss Zelnick said that the company "won't annualise" its biggest franchises like Grand Theft Auto, Max Payne and Red Dead. He told Reuters that doing so would threaten their quality and risk burning out consumers. In February and March 2011, there were several possible minor leaks of supposed GTA production, including domain name registrations, and casting calls featuring previous GTA characters. The first signs of the game went online in February 2011, via an actor's CV, which was followed by the discovery of Rockstar-registered GTA style URLs. In March a number of casting calls for voice acting in a project codenamed Rush were leaked onto the internet. Considering one role included James Pedeaston, a radio personality in Grand Theft Auto: San Andreas, the project was presumed to concern Rockstar. In June 2011, sources allegedly close to the developer told GameSpot that the title is "well under way", with final touches like mini-games already being applied, and a 2012 release "pretty likely". "It's the big one," they also said of the game, noting that GTA V's scale is vast. In a July 2011 interview with PSM3, Team Bondi co-founder Brendan McNamara was asked if Rockstar (who published Bondi's 2011 L.A. Noire) was considering the proprietary MotionScan face-scanning technology for the next GTA game. McNamara replied, "Yeah, I think they're looking at it for every game. As much as L.A. Noire is a huge game, Grand Theft Auto is incredibly huge, so you've got all the problems of how big the cast would be and how many lines would you have to record and all that kind of stuff. Obviously we'd like them to, and they're more than welcome to use MotionScan, but if they decide it's not right for that and want to use it for another game, then that's fine too."