There’s no second chance at making a good first impression. If advertisements, regardless online or offline, don’t catch your attention within seconds they are considered failed. The average American is exposed to 5000 ads every day, these range from TV ads to product placement. But how many of these do we actually remember? What made us take a second to notice them?

Having the right advertisement can really play a huge part to your campaign. Agencies and big corporations are starting to disbelieve in ‘cool factors.’ Ads are supposed to be designed as catchy, attractive, out of the box, funny and of course they must convey a strong message to the public. If any person actually stops to get a second look, then you have succeeded the ‘Wow Factor.’

It’s very important to showcase your product in a clever way. Some companies take this aspect too far, and create an ad that has to be explained which by that point they have failed.



Evian: We’re all babies inside




Good Night Mattress: Thief




Cape Times Newspaper: War




OS X Desktop




Let It Taste The Way It Should




Become Someone Else




Organ Donors




See the Best of Britain




The Other Side of America




Be Stupid




Your Tips Help Expose Criminals




One Mistake Can Blow It All




Febreze




Dirty Bomb




Spend More Time On You




Meralco: Unplug to save bags




Super Rich 1965 Company: Lincoln




Wrigley’s Orbit: After every meal




Comforta: Woman, Man




Hubba Bubba: Beach




Boy Scouts: Knife




Mercedes Motion-Blur Illusion




True Colours




Autologic Washing Machine




Old Spice




Hawaiian Tropic: Pool




BIC: Love you Mom. – Elliott




Nike Run




Stihl Leaf Blowers: Fudwick




New York Lottery’s Powerball: Helicopter




Neostik Glue: Medic




See the difference




Listerine




Axe: Fireworks




Americans for Grammar: Biacthsmler




Colgate Plax: Eye Mask




Toyota FJ Cruiser 4×4: Curve




Taystee Chili Sauce: Burned Billdoabrd




Panasonic HD CCTV: Snatcher




Scotchgard Protector: Ice cream




LEGO: Southpark




Scotch Strong




Home Sweet Home




You’re Not Watching the Road




Sugar Free: Floating Billboard




Please Clean Up After Your Dog




BMW Golfsport: Perfect drive



A little ad rivalry -Volkswagen’s Polo ad appeared first:



Nissan’s prompt answer:




Tampax