Funny or Die is a comedy video website founded by Will Ferrell and Adam McKay's production company, Gary Sanchez Productions with original and user-generated content. Funny or Die contains exclusive material from a number of famous contributors and also has its own Funny or Die Team, which creates original material for the site. Many clips on the site feature well-known actors including Charlie Sheen, Patrick Stewart, Daniel Radcliffe, Lindsay Lohan and Jerry Seinfeld.
The site's first video, "The Landlord," has received over 70 million views and features Ferrell confronted by a swearing, beer-drinking two-year-old landlord. In June 2007, they received venture capital funding from Sequoia Capital, and in June 2008, they announced a partnership with HBO.
Michael Kvamme, an aspiring young comedian, came up with a concept for a new kind of comedy site and the site was developed by Randy Adams. Unlike other viral video sites, members of Funny or Die are encouraged to vote on videos which they view, with the options of "Funny" or "Die".
The video then gets a score of the total percent of people who voted the video "Funny". If the video receives an 80% or greater "Funny" rating after 100,000 views, it gets an "Immortal" ranking. If the video receives a 20% or less "Funny" rating after 1,000 views, it is relegated to the Crypt section of the site.The Funny or Die staff can also select a rating of "Chosen One", which hides the score from the public, merely saying "Chosen One" instead.