Do you use facebook as your business platform? You might like to check this post out.

CEO Mark Zuckerberg says the company has been working on Search Graph for years, and claims it offers something that no other service can. It is available as a limited preview right now for English audiences only.

He made it clear that this isn’t a Web search service, and that user privacy has been taken into concern. Graph search is designed to take a precise query and deliver an answer. While Facebook says users can only search for content that has been shared with them, it is possible to search for things such as “TV shows watched by doctors” or “Music liked by people who like Mitt Romney” or even “Languages my friend speaks”.


“Graph Search will appear as a bigger search bar at the top of each page. When you start typing to search for something, it will make suggestions of searches you’re looking to perform and once you select the search it will return results on a page that you can further customize and filter.”

This is cool, but how can you take advantage of the tool? You can start by following these

The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.

If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.

Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

Facebook gives a few examples of queries it expects its members to use with Graph Search: “sushi restaurants that my friends have been to in Los Angeles,” “hotels near the Eiffel Tower,” or “TV shows my friends like.” The second one is your typical Google search, but the first and third are clearly meant for Facebook, and that’s an important thing to remember here.

More tips on how to squeeze the tool

These are FB's advice, but I still can't see the purpuose behind it, nor who will benefit from it. Can you?